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Google Gives In (But Not To You)
Everyone is understandably pleased about Google’s decision begin sharing the URLs of sites that run your adwords ads on their content network, because the transparency (and related features) will allow you to filter unwanted sites from your distribution. Opting into...
Web Analytics Predictions Roundup
A bunch of the smartest web analytics bloggers took part in the New Years tradition of making predictions, and someone on the WebAnalytics Yahoo Group took the time to compile links to all of them. Since I hadn’t quite got...
Click Fraud : Follow The Money
Most click fraud articles thus far have involved PPC customers who swear there is click fraud arguing with search engines who claim clickfraud isn't much of a problem. BusinessWeek decided to investigate and talks with a whole bunch of people...
ClickFraud Detection Fraud Says Google
Google attempts to squash concerns about click fraud by proving that other people can't solve the problem any better than they can. It's interesting, not surprising, but really doesn't change the status of the click fraud issue at all. In...
Invalid ClickFraud Stats
Google is now displaying their 'invalid click' numbers within the Adwords interface. (Yahoo, that's your queue.) It's a step in the right direction and they're to be congratulated. But it will not diminish the issue or the debate, which I...
Do Some Users Pay For Less Click Fraud?
Do users of Google Conversion Tracking or Google Analytics have more of their 'invalid clicks' go uncharged or refunded? That thought occured to me today in thinking more about the Tuzhilini Report, in particular the section discussing 'What Google Knows'....
Click Fraud Report from Google Lawsuit
Anyone interested in paid search or click fraud should take the time to read the Tuzhilin Report (pdf) which is a 47-page document written by an independant party to a recent court case concerning click fraud. It's a complete overview...
Click Fraud is Bad. Click Suicide is Worse.
Our friends at outsell published an interesting report today on click-fraud. The report claims that $800 Million is wasted to fraud, based on advertiser reported fraud rate of 14.6% of all clicks (excluding refunds already paid), and that: 27 percent...
Google Testing Adsense CPA Program
The Oh-My-God-Did-You-Hear-What-Google-Did-Now crowd is gaga today about Google testing a CPA program, even though I first informed the blogosphere of this program a full two months ago. But my petty credit aside, let's look at what this really means. First,...
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